This powerful, bold color comes in varying shades which portray energy, passion, hot, fast, quick, ambition, anger and action among many others. Lots of fast food restaurants use this action color to let you know that you can order your food and eat it quickly so you get back to your daily activities. Unlike a coffee shop that uses cooler or earthy colors that tell you to relax, have a seat and sit around for a while. A sports team is another great example of how red tells you the team is full of energy to win. This is one of the top colors used in branding.
This is a social communication color that tells us the company is optimistic, uplifting and has a bright future. It radiates with warmth and joy. It is related to a "gut reaction" and offers strength during hard times. Orange inspires and creates enthusiasm. Orange also stimulates the appetite so it is perfect for food or restaurant advertising.
This color is an uplifting color, warm, cheerful, playful and illuminating. Yellow is interesting in that it promotes wisdom and academic proficiency by stimulating the logical side of our brain unlike red which stimulates our emotions.
Green is the color of growth, sustainability, vitality, nature, healing and is associated with new growth. It encourages generosity and kindness. It is a soothing and calming color. When you darken the green it is more associated with wealth and money in the Western world. It also represents envy.
Blue is the best color to use to build customer loyalty since it relates to trust, honesty and dependability. It is a calming color, reduces fear and tension. It is soothing, brings harmony to text and adds unity and strength. Great for a well established and steady company.
This color communicates wealth, prestige and dreaming. Purple denotes high quality and exclusivity. A great color for chocolates and exclusive coffee brands.
Emotional balance and universal harmony are communicated by this color. It promotes compassion, support, kindness and encourages a sense of self-respect. It is a strong and inspiring color.
Strength and solidarity, comfort and earthiness, maturity and reliability are communicated by the color brown. Brown suggest sturdy, endurance, comfort, security and stability. This is a great color for dirt bike, backpacking, football, or running advertisement. FYI, brown is more preferred by men than women who see brown as boring generally speaking.