Just think about it. Time, News Week, National Geographic, ESPN magazine to name a few have many iconic and impacting covers that have sold thousands of copies, making the ROI significant.
Tips to grabbing the reader's attention and moving more copies off the shelf or newsstand:
The old saying that a picture is worth a thousand word rings true in publication, advertising and marketing.
To help your publication fly off the shelf use sharp, colorful, high quality imagery. When shooting photography for articles, always think of shooting a photo specifically for the cover that is unique and different from the images used in the main article. Use images to convey the emotion or idea that article is all about. Action shots are great attention grabbers. Using dramatic lighting is always a plus for creating impacting covers.
It is best to shoot the photos with the best photography gear and camera you can afford. The cover shot is not where you want to take a quick snap with your smartphone or a low-end point and shoot and call it a day.
Using the right fonts for the cover blurbs is key to making your cover more attractive. Choose fonts that are easy to ready from a distance and the colors that compliment the cover photo.
Stand out from the crowd.
CreativeBloq has a list of the 13 best covers for 2014. Here are some of the best from this list.