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Video tour, virtual tour, do you know the difference?

8/29/2014

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When searching for a new home on the web you might come across some realtors that offer Virtual Tours of the homes they list. These can be helpful but they still leave a lot to be desired to the homebuyer. 

So what are Virtual Tours? They are simply a series of static photos put into a slideshow format with music. They zoom in and out of each photo for a few seconds. They do not give the viewer the idea of the spacial relationship of each room and the furniture in the rooms and how a person would flow through the homes layout. At times the photos do not truly reflect what the home looks like in person when the buyer comes to a showing. A lot of times it can be difficult to watch a Virtual Tour due to not having the right player on your computer or needing to upgrade your browser and sometimes they cannot be viewed on your smartphone or tablet. They just do not capture the viewer's attention long enough to make a great impact.

What's the next step up from Virtual Tours? A video tour provides a much better representation of what the home would as if you were to walk through the home from where ever you may be viewing the video. You can see how the rooms work as a bedroom, kids play room, kitchen, living room, etc. in natural lighting all in the comfort of your home. We show you how the home looks from the street, then to the front door and all throughout the house to the backyard as if you were viewing the home yourself.  If you are one the go, all videos can be viewed on any smartphone or tablet and easily shared to any of your friends on social media.

Also for home seller, another plus is the home gets even more viewing and interest than Virtual Tour homes do due to better interactive features of a video tour. Many realtors who have said that after their homes were shot for video tours, they have seen an increase in home viewings and calls about the home. All video tours have the description of the home and realtor information so a homebuyer can contact to view the home with ease.

Contact us today to schedule your next video tour at videos@publicationspress.com or 877-701-5087 (ext. 230).

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The power of design and how it can increase publication circulation

8/19/2014

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A former architect turned art director for a major Polish newspaper publisher, Jacek Utko redesigned stale, boring newspapers in Eastern Europe to not only win awards but the designs helped increase readership by a wide margin. 
There are many factor that contribute to lackluster or modest circulation for your publication but one major element that should not be over looked is the design language of the publication. Eye catching photography, the use of white space, readability of text, design flow, etc. all help contribute to more readers picking up your publication and actually reading it. Design can revive a publication in print as well as increase the online awareness to inspire more people to share your content. In the case of Jacek Utko, his new art direction has contributed to increased circulation by double digits in 3 years after he took over. Does your publication need a design boost?
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