Color is one of the most powerful tools designers have to create artwork for print, apps, web design, game design, etc. In this infographic, we will learn how and when to use additive (RGB, adding all colors at full creates white) and subtractive (CMYK, adding all the colors creates black) color models.
This post was inspired by 15 Clever Examples of Interactive Print Ads by Hubspot.
As more companies are advertising digitally to reach more customers, still ever more are pushing the envelope to innovate print advertising to be interactive and bridge the gap between the web/mobile to the real world. Print ads still have staying power and do not have to be boring.
Here are ten great examples of how companies are innovating the print industry.
This ad was created to change colors when you push on the corresponding color. Motorola teamed up with Wired for this ad to promote the launch of the 2013 Moto X and their phone customization program.
This is the Office Turntable. This is one of the most clever uses of traditional print that uses a mobile app to interact with. Kontor Records pressed a vinyl record of their label's artist to their target audience and since they typically discard promo CDs, the record would make more of an impact. So how did the user play the record? The paper package was the player. The user uses an iPhone app and QR codes with the record and printed turntable.
2. KONTOR RECORDS
This French auto maker ask you to smash their ad with your fist. No really. So you hit the photo of the car and on the reverse side the mini airbag in the photo of the car interior inflates.
4. LLADRO LIGHTING
Lladro Lighting takes the concept of a pop up book to transform a print ad to a lamp. The user can create their own lamp shade by mounting the paper to any corner.
Readers could take a virtual test drive with Volkswagon's three-page spread. With an app, you can try out different Volkswagon features including "Lane Assist". The phone would vibrate when you get to close to the side of the printed road.
It may seem difficult to bridge the Facebook like button to the real world but one company did in a unique way. This ad by fashion retailer C&A printed an ad in customized magazine editions that were linked to the reader's Facebook account so that the reader could "like" any of the outfits. The data from each like button was sent to a leader board in the store.
Low on battery power for your smartphone? Pull this ad out to charge your phone.
8. SHIKUN & BINUI SOLARIA
To promote green energy, this Israeli energy company created a print ad that transforms a seemingly simple black and white drawing to a full color ad when held up to sunlight.
In order to recruit more students, UTEC, an engineering and tech university, created a unique billboard that pulled moisture out of the air in Lima, Peru instead of just another standard billboard ad. The annual rainfall is nearly 0 but the humidity is 98%
Need to cool your beer fast? You just need to soak the ad in water, wrap it around the bottle and put it in the freezer. This ad was printed with salt particles to reduce the freezing point of water.
The behind the scenes process.
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So you have a magazine ready to print and not sure if you need to go with saddle stitching or perfect binding? Let us clear the air about which one to use.
Two or three staples hold multiple pages together in the center fold known as the spine. It's great for publications of 8 or more pages from digest sizes to over-sized tab publications. With saddle-stitching, the magazine can lay flat on a surface, depending on the page count, which is great for a center spread. The cover can be a heavier paper weight and the inside pages can be a lighter text weight which can really set your publication apart. The amount of pages for saddle-stitching depends on the paper weight and other factors. Call us get more information if saddle-stitch is right for your publication.
Instead of staples to hold the pages together, glue is used to perfect-bind the pages together. This method allows for a defined spine so that you can display the publication name, volume and issue number, month or any other info. Like saddle-stitching, you can also have the inside pages printed on a matte finish text paper and the cover pages on a gloss paper to give a more quality appearance. You can have a multi-page fold out for maps, extra ads, more photos, etc.
Give us a call at 877-701-5087 to discuss which option will be best for publication.
Just as there are many different black shirts, shoes, markers, paints, etc. there are a few different types of black's in the printing industry. Two of which are the most used in commercial printing are "rich black" and "plain black". They may be black but they are two totally different black colors. As you can see in the example, the plain black has a dull hue. The rich black is well rich in color as it has more ink combined to produce a richer black. Using this black helps a page catch the reader's eye.
Whenever you are designing brochures, magazines, flyers, etc. you should take into account how to use black to ensure your text and pages print the way you want it to print.
Text should always be created with plain black which is 100% black ink. This is important to remember. This ensures that only the text will print on one and only one plate for the black ink in the printing process. Using 100% black gives the design a crisp, sharp text print effect whether or not you use a serif or sans serif font. When using four color black for text, the plates could possibly shift, causing this to slightly misalign thus creating fuzzy text.
Using this black really adds punch to your design. This black is made up of Cyan at 62%, Magenta at 52%, Yellow at 51% and Black at 98%. This mixture of CMYK increases the ink density on the page verses using a 100% black. Use this rich black for backgrounds or silhouettes.