Photos can either engage or turn the customer away.
Come up with a clear strategy and message you want to tell your customers. Write great content but keep it brief and to the point. Long paragraphs of text leave the reader bored and more importantly leaves you with less space to add eye-catching photos. Come up with a great tagline and blurbs that will draw the reader to keep reading your brochure.
2. Practical Design
Odd or custom shaped brochures do stand out but it isn't practical as it will have a hard time being displayed on a brochure holder or counter in the retail area your target will be reached. We recommend just going with a timeless tri-fold or bi-fold brochure. See templates here. You want to convey quality to your customer so it's not a good idea to slap something together in MS Word or Publisher.
Color is one of the most important element of design to catch the attention of the reader but is also misused a lot of the time. You can used shades or tints of the color(s) used in your logo to make the design consistent or use colors from the photos you use, it's up to you but color sets the mood of your message. See here for more information about color. Also here is a resource for great color palettes.
4. Photos and/or Illustrations
Photos can either engage or turn the customer away. Bad photos can give your target audience the wrong impression of your company. On the flip side, great photos tell the audience you are professional, fun, inviting and know what you are doing. For the best impact, use large photos to lead the reader to your brochure. Use photos large enough to bleed. Use photos that complement your chosen color palette to make your design cohesive. Some great photo resources are iStockphoto, Deposit Photos and Shutterstock.
Choosing the right fonts also tells the reader how professional your company is. Using modern yet easy to read fonts are great for fashion, cosmetic, medical, business, etc. However choosing a childlike handwriting font can be great for a childcare service or pediatric office. The message should be in a font that's easy to read so avoid trendy or script fonts.
These tips will help you create an effective design for a great brochure to help you boost your sales and business.
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