The Magazine From Cover To Cover, Third Edition
In the third edition, The Magazine… provides valuable resources for those working in the industry currently and students wanting to learn more about editing, design and managing magazines in the future. It is explains a rich history of the industry in America and a look forward to the industry's challenges and opportunities.
It combines extensive research to study consumer titles, the business press, organization and association publications, public relations magazines and imprint and custom publishing. Select magazines are chosen for case studies with insights from publishers and editors. Top industry magazine professionals comment on the industry. The third edition includes circulation and advertising trends and date, effects of evolving media and new technology on magazine and their staff and more.
The Art of Making Magazines
Victor S. Navasky and Evan Cornog
Industry professionals from leading magazines such as Vanity Fair, The New Yorker, The New Republic, Elle and Harper's share their experiences to explore a range of challenges in the magazine industry. You get a rare behind the scenes look at what makes a successful publication that influences the industry. Combining expert analysis, the leading industry insiders share insight on developing great talent, incorporating art and design effectively and the critical relationship between advertising dollars and content. It addresses the future of magazines in the digital setting and explores the importance of magazine journalism. The chapters are based on talks delivered as part of the George Delacorte Lecture Series at the Columbia School of Journalism.
The New PrintScape: A Crash Course in Graphic Communications
Daniel G. Wilson
This training guide is designed to provide an orientation for those new to print industry and students eager to learn more about the graphic design industry and the technology, production workflows, business practices and jargon that shapes it. This with help students and trainees to see who their role connects to the larger purpose of the business and how to better communicate to others.
The training program is designed work on tablets and computers for a self-paced learning experience, or in the classroom setting with a trainer. A workbook is provided for self-study. Slides and an HTML5 learning lesson may be used at your pace on a tablet or computer.
The New Print Buyers
Margie Dana and J Zarwan Partners
Margie teams up with consultant John Zarwan to write this book based on surveyed from 315 print buying and marketing professionals in the industry from the US and Canada. The results of the study shed light on the community and offer industry insights on the ever changing role of today's print buyer.
It looks at where the buyers working within their organization, what services they need or looking into, what's happening to their print budgets, etc.
Editing By Design: For Designers, Art Directors, and Editors
Jan V. White
So now you have your publication but feel you need to hone your editing and design skills to grab the reader and increase circulation. This book shows you how to add punch to your publication. Full of hundreds of illustrations, this book demonstrates proven solutions for design challenges such as columns and grids, margins, spacing, captions, covers and color. As well as type, page symmetry and lots more. This must have for designers, writers and art directors looking to add a new visual spark and give you that edge over your competitors to make sure you are the leader. Great for designers, writers, publishers, teachers and students alike.